Recently, I was featured on a client’s blog about the advantages of interdisciplinary meetings. Check out the excerpt below!
Five years ago, Beth Peluse had just started her job as an Account Executive at a mid-sized digital marketing agency. Like any fresh face joining a new team, she was ushered from one coworker to the next for quick introductions. Two weeks later, she performed improv with a Vice President, a Director of Search and Innovation, a Project Manager, and a Designer.
No, the agency hadn’t changed its business model into a community theater. They had sent her to an interdisciplinary meeting. And by Beth’s account, it really helped her perform her job.
“Before the meeting, I was only exposed to my core team, so it was a great chance to get to know others in the company,” says Beth. “I learned a lot about their individual roles that I might not have known otherwise.”
The idea of interdisciplinary meetings has weaved its way into the fabric of U.S. companies since the 1950s when Northwestern Mutual Life Insurance decided to examine the impact computers might have on their business. By bringing together financial, investment, actuarial, sales, marketing and other departments, they created one of the first information systems departments in the U.S. – giving them a competitive advantage for years to come.
The idea caught on.
To continue reading the original blog post, please go here.